Watch what renting actually costs. The math turns at month 16.
Typical template plan·$99/month
$0
Month 01·year 1
M01M36
Month 16: the template passes $1,500. From here it costs more. Forever.
ZenitFront·one build
$1,500
Paid once·then it’s yours
The number never moves again. You own the site, the source code, the content, and the analytics from day one.
What you own at the end
Nothing. Stop paying, lose the site.
The whole site. Source code + content.
Design + structure
Same template as your competitors.
Built around your business.
Templates are fine if you need a brochure online tomorrow. If you want a site that brings you customers, the math and the ownership only work one way.
Template subscription cost
A typical $99 per month template plan costs $3,564 over 36 months, and you own nothing at the end.
Crossover point
From month 16, the subscription has cost more than a $1,500 custom build.
ZenitFront custom build
From $1,500 paid once. You own the site, source code, and content outright.
Cases
What changes when the site actually does its job.
Six representative builds. Same logic applied to different business models. Swipe through to see the conversion mechanism each one shipped.
01/ 06
01
Restaurant / Roma
Target·Reservations
+38%
reservation starts
Marco Lanza
Before
Mobile visitors were deciding fast, but the old path made menu review and reservation intent harder than it needed to be. Most bounced before the booking decision could even surface.
After
Online reservations became the primary inbound channel inside four weeks. Friday and Saturday now fill before the door opens.
−27%booking drop-off
2.4×weekend enquiry intent
Representative case·same conversion logic on every build
02
Home services / Phoenix
Target·Calls · quote requests
+156%
inbound calls
Héctor Ramírez
Before
Referrals were arriving from Google but bouncing on the homepage. The old site loaded slowly, hid the service area, and pushed every visitor into a contact form before they had a reason to fill it.
After
Phones started ringing the same week. Inbound call volume returned to pre-template levels inside seven days, and quote requests stabilised around eighteen per week.
−41%mobile bounce
18 / wkquote requests
Representative case·same conversion logic on every build
03
Clinic / Manchester
Target·Online booking · structured intake
64%
bookings now online
Dr. Rebecca Hart
Before
No one came in through the old site, referrals only. Patients used to apologise about the website. The phone team triaged everything because the contact form gave back nothing useful.
After
Online booking is steady. The intake form is doing real work. Cleaner patients than the phone ever delivered, and triage time on reception is meaningfully lower.
−33%phone triage time
+22%new-patient intake
Representative case·same conversion logic on every build
04
Beauty studio / Lisbon
Target·Treatment bookings · consultations
+97%
mobile bookings
Sofia Reyes
Before
The old site looked good but hid the treatment menu under three taps and routed every booking through a third-party widget that broke half the time on iOS.
After
Treatment bookings effectively doubled inside the first month. The retention emails brought roughly forty per cent of clients back inside ninety days.
−52%no-show rate
41%repeat-client rate
Representative case·same conversion logic on every build
Generic enquiries from low-budget projects dominated inbound. The partners spent hours filtering before they could quote anything serious.
After
Wrong-fit traffic dropped first. Inside the first quarter, qualified enquiries climbed and the average project value moved up alongside them.
−64%wrong-fit traffic
+31%avg project value
Representative case·same conversion logic on every build
06
Ryokan / Kyoto
Target·Direct bookings · room enquiries
71%
bookings now direct
Aiko Tanaka
Before
Most reservations came through OTAs that took the booking and the relationship. Off-season weeks always sat half-empty because the old site never told the seasonal story.
After
Direct bookings now make up more than seventy per cent of inbound. The off-season weeks fill more evenly, and the OTA channel cost dropped sharply year-on-year.
+44%off-season weeks filled
−38%OTA channel cost
Representative case·same conversion logic on every build
What the website needs to produce, not how many pages it has.
Choose what your business needs: a credible launch site, a conversion-focused service build, or a fuller system with CMS, integrations, and automation.
Builds start at $1,500. The price is one-time — you own the site outright. No monthly platform fees, no licensing, no hostage hosting. The Pricing section below shows what each tier includes.
02How long does it take?
Most builds ship in 2–4 weeks. A focused landing-page launch can be faster; multi-page sites with booking or e-commerce usually take 3–5 weeks. You get a clear timeline before anything starts — no surprises.
03Is there a monthly fee?
No. You pay once for the build. Hosting on a standard provider runs $10–30 per month direct to the provider (not us). That is the only ongoing cost, and you control it.
04What if I don’t like it?
60-day satisfaction guarantee. If the site does not bring you more bookings, calls, or enquiries within 60 days of launch, we rebuild the conversion paths until it does — on us.
05Why not just use Wix or Squarespace?
Templates rent. Custom builds get owned. Over three years $99/month adds up to $3,564, and at the end you still don’t own the site. A $1,500 build is yours forever, designed for your specific business, faster, and not stuck on a generic template.
06Can I edit it myself after launch?
Yes. Every build comes with a simple content system you can edit in your browser. Update menus, prices, hours, photos, service descriptions — without calling us, without breaking the layout.
07Will it work well on mobile?
Yes. Mobile is the default — most service-business decisions happen on a phone. Calls, bookings, map directions, quote requests, and menus all need to work without friction. We build mobile-first, then expand to desktop.
08I’m not technical. Is that a problem?
No — that’s the point. The build, the content system, and the analytics are designed so a non-technical owner can run them. We hand you a site, not a project.
09When do I pay?
50% to start the build, 50% on delivery. No surprise invoices. The 60-day satisfaction guarantee applies from the day the site goes live.
10Do you work with my type of business?
If you serve local customers in person — restaurants, salons, contractors, clinics, legal/financial/professional services — yes. If you’re an e-commerce store, SaaS, or scaling team, we have a dedicated page for that (ask for the link).
